Reality TV star Jess Impiazzi has signed a deal with Heavy Duty Fight Gear Ltd to acquire a large stake in the 'HD Female' gym brand.
Earlier in 2016 Jess teamed up with Heavy Duty Fight Gear who predominantly operated in the sport of Mixed Martial Arts through their fight management, fight wear & nutritional products.
Jess was the face of 'Jess by HD' when the company launched into the female gym wear market with an exclusive range of products that have proved extremely successful.
Carl Messen commented ' Jess has worked extremely hard getting the brand out there from a standing start. Its a market we as a company hadn't previously operated in & one which is a very competitive. Its been great working with Jess & we where well aware of her own aspirations in business. She's an extremely driven individual so we thought it made sense to get her more involved in the day to day operation & decision making part of what we are doing with the brand. as we look to expand the range'.
The move see's the 'Jess by HD' brand move over to the 'HD Female' brand ahead of the launch of various new gym wear designs & the 'HD Nutrition Female' range of dietary supplements launching on Boxing Day 2016.
Jess commented 'I'm so excited to be joining the business with everything that is planned. It's been an amazing year getting the brand launched & 2017 will see so many new products out there for the 'HD Female' brand from gym wear, nutrition, Bikini's & so much more. The team are always working hard to grow & I cannot wait to see where it takes us'.
The team are currently searching for the 'Face of HD Female 2017' which will see someone chosen to work with the brand on all new product releases over the coming 12 months.
The future certainly looks bright.